Flier for the course

Syllabus for the Winter 2008 term

Session
Title
Topics
Files
Video*
1
Basics of Web Search Engines
Crawling & indexing.
PageRank & TrustRank, Spam
Slides

2a
Web Analytics
Global Web Trends (Guest Lecturer: Jack Flanagan, ComScore)
Slides

2b
Web Analytics II
Analyzing Internal Web Traffic
Slides
0:00:00 -- 0:51:20
2c
Web Analytics III
Competitive Intelligence
Slides
0:51:40 --- 1:27:00
3a
Online Advertising
Display Advertising (Guest Lecturer: Heath Row, Doubleclick)
Slides
1:39:00 -- 2:44:00
3b
Online Advertising
Pay-per-click Advertisting
Slides
2:45:35 -- 2:59:00
0:14:40 -- 1:25:08
1:46:20 -- 2:38:00
4a
User Generated Content
Mining User Generated Content, Sentiment Analysis
Slides
2:38:30 -- 3:22:30
0:29:30 -- 1:40:30
4b
User Generated Content
Buzz Tracking (Guest Lecturer: Mike O'Toole, BuzzMetrics)
Slides

5a
Wisdom of the Crowds
Harnessing the Wisdom of the Crowds
Slides
0:04:25 -- 2:26:00
5b
Wisdom of the Crowds
Prediction Markets (Guest Lecturer: Yiling Chen)
Slides

6a
Data Ownership
Intellectual Property on the Web
Slides
2:26:10 -- 2:59:00
0:04:30 -- 1:06:50
1:13:300 -- 1:30:20
6b
Data Ownership
Privacy on the Web
Slides
1:30:40 -- 2:46:50









* Use IE to see the video, and not only the slides. Also install Real Player
Additional sessions, not covered in class
--
Long Tail

Slides

--
Second Life



--
Semantic Web






Feel free to use the slides for your course, or presentation. Drop me an email if you do, as it is always nice to know that someone found the material useful. Of course, I would appreciate being credited :-)