Slides and Video from the Winter 2008 semester



Tentative Schedule for Fall 2008



Date of class
Session
Title
Topics
Files
Video*
Nov 10
1
Basics of Web Search Engines
Crawling & indexing.
PageRank & TrustRank, Spam


Nov 10
2a
Web Analytics I
Analyzing Internal Web Traffic


Nov 17
2b
Web Analytics II
Competitive Intelligence I


Nov 17
2c
Web Analytics III
Competitive Intelligence II
Guest lecturer: Jack Flanagan, Executive Vice President, comScore, Inc.


Nov 24
3a
Online Advertising
Display Advertising
Guest lecturer (tentative): Heath Row, Advertising Intelligence, Doubleclick/Google.


Nov 24
3b
Online Advertising
Pay-per-click Advertisting


Dec 1
4a
User Generated Content
Mining User Generated Content, Sentiment Analysis


Dec 1
4b
User Generated Content
Buzz Tracking
Guest Lecturer: Nina Stratt, Senior Analyst, Nielsen Online


Dec 8
5a
Wisdom of the Crowds
Harnessing the Wisdom of the Crowds


Dec 8
5b
Wisdom of the Crowds
Prediction Markets
Guest Lecturer (tentative): Adam Siegel, InklingMarkets


Dec 15
6a
Data Ownership
Intellectual Property on the Web


Dec 15
6b
Data Ownership
Privacy on the Web













* Use IE to see the video, and not only the slides. Also install Real Player